If my memory does not fail me, I think I saw this Cheyenne western on Venezuelan television, but towards the 70's, I think so ... I remember that I also saw many young people, in my country, who had and they read some small pocket books that were nòvelas of the western type and many exchanged them and I think it became a kind of hobby, at least for young people in town ... What I remember more clearly, although I think it was a very, very old, was the serie, called "Lone Ranger".
The inclement time, fly by.
western books, and paperbacks were a thing...still are.
Louis Lamour was one of the better known authors.
and Zane Grey...there were many others.