This is part of what makes Steem so brilliant and enjoyable! No ads (well paid ads anyway :P) - and even then the 'ads' that people write are random and sometimes actually interesting. I hate seeing ads that seems to peer into my soul and know everything about me - its a bit creepy
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Humans are ads. It's just more smooth and targeted ads. Every human is a personal brand. And they market themselves out to the world. The new market place will still have ads but just more smooth and low key ads. Instead of annoying obvious in your face ads.