I'm not sure i get your questions completely though, but i think Monitization of blogs are a very effective way to incentivize bloggers. For one, I have never blogged anywhere before, prior to steemit, and i certainly didn't have to apply and pay for google adsense or stuff to start earning, Hence the token. And yes, a lot of people dislike ads and shitty memes. I am not exempted, and i'd very much love to keep my stuff as private as possible.
Steemit is pretty cool. lovin' it here!