It's a delicate line to tread. A lot of podcasts I listen to are sponsored, but most will mention if there's any conflict of interest. You don't want to compromise on your opinions and the sponsor has to understand that.
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Yup that is the 100% big thing is I don't want to be compromised or dishonest. I would never pretend to give an opinion on something that wasn't real just to get paid... but someone has a good product and wants to sponsor me, that seems OK.