4 Reasons to Buy More of Your Fruits and Veggies Frozen

4 Reasons to Buy More of Your Fruits and Veggies Frozen

When it comes to buying fruits and veggies, fresh is always best, right? Well, not necessarily.
While I’m a big fan of fresh produce, I'm also serious about helping people fit in at least five servings of fruits and veggies per day, every day. And I've found that when my clients keep their freezers stocked with frozen produce, they're much more likely to hit that mark.

My observation parallels the results of a recent study that found people who buy frozen fruits and veggies consume more produce overall than people who don't buy frozen produce. They also have lower BMIs and higher intakes of potassium, fiber, calcium, and vitamin D.

Full disclosure: The research was supported by the Frozen Food Foundation. But the findings make sense to me for the simple reason that frozen produce can be a whole lot easier. Frozen fruits and veggies don't require any washing, peeling, or chopping. And they won't go bad before you can eat them.

For all this convenience, you're not trading any nutrition. A study by Leatherhead Food Research and the University of Chester in the UK measured nutrient levels in produce that was either frozen or had been sitting in a fridge for three days. The researchers found the frozen samples (which included broccoli and blueberries) had more overall nutrients than the fresh samples.