This week LeBron James, Bernie Sanders and countless other heavy hitters lent their support to a monumental bill in California that, if passed, could forever alter the business of collegiate athletics and the entire American sports landscape. SB 206 (also known as the Fair Pay to Play Act) would permit collegiate athletes in the state, which include schools like USC, UCLA, UC Berkeley and Stanford, to seek payment for use of their name, image or likeness.
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