Outraged Mexicans are flooding social media with nature and animal photos to drown out gruesome photos of a murdered woman.
Ingrid Escamilla, 25, was killed by the man she lived with, and forensic workers leaked pictures of her body.
By posting "beautiful" pictures and quotes with her name, activists aim to "honour her memory and her life".
Femicide, gender-based killings of women, is on the rise in Mexico.
More than 700 cases are currently being investigated, and activists say the number of women killed because of their gender is much higher.
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