Congress considers whether to allow college athletes to receive endorsement money, the NCAA and its allies spent at least $750,000 last year lobbying lawmakers to shape any reforms to the organization's liking.
The NCAA last fall said it would allow athletes to "benefit from the use of their name, image and likeness" and is crafting rules to put in place for its 1,100 member schools. But the organization has turned to Congress to step in as more and more states follow the lead of California, where a law set to take effect in 2023 clears the way for athletes to earn endorsement money.
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