If you are currently starting or in the middle of developing your own business, startup or website, and plan to port it later to a packaged app, it's good to have a good domain name. At least a domain name that could represent your business and reflect your service quality. It is a fact that choosing a domain name is a lifelong commitment.
There are just so many words (or word combinations) that could represent your business or organization as a whole, but you can not choose a boring, mediocre, or easily-forgotten name will not suffice – especially when you’re aiming high.
A domain name is your identity. The mistake that people should not do is to choose a business name first and then checking on the domain name. You should do the other way around, you should choose a domain name first then thinking about if it suitable as =your company brand or business name. You should follow your domain name as there is a small chance you can get your desired domain name for free.
If there are three things every business name should do when choosing a domain name, they would be:
- Should be using a .COM / .ORG or local extension like .CO.UK / .DE
- Short and not difficult to read or pronounce
- Related to your services or products
For example, if you are selling laptops and printers it is a wise decision to check on domain ideas on https://domainsbot.com or sedo.com related to printer or laptop. Just type in "printer" or "laptop" on the search bar and they will provide you with hundreds ideas of free domains and premium domains.
Premium domains are domain with high demand. Since domain name is a first come and first serve basis, those who lucky enough to register good domains like Printers.com or Laptops.com for a few bucks, can then sell it with a premium prices to interested party (Laptops.com was then sold for millions of dollars back then).
So remember to choose a domain name that could represent your products or services then decide a business name based on that domain. A domain name is your identity, it will be showed on Google search, your business cards and on all of your social media channels.