Hey, @erica005.
Yeah, I tend to agree with those options and a few more. Steemit Inc is still pretty much entangled with STEEM and will be as long as they're the gatekeepers of the STEEM blockchain or what happens under the hood.
What the ROI and how easy it is to get it will also be a top priority for any investor, even if they are in it for more than just that. If you have to spend time, effort, etc., to get what you could earn elsewhere just by parking the money, well, it seems like a no-brainer to park the money elsewhere.
And with marketing, we've already seen some pretty flimsy token projects get a lot of attention because they yelled loud and long enough. :)