If it's any of them, YouTube is going to give them a run for the money. There are 3 things that will need to happen for Big Red to loose:
- Content creators will need to reach braking point.
- YouTube fails to make nice.
- The challengers get a better interface. YouTube has a bunch AI, intelligent search, and recommendations. A way to filter out non native language videos would be a start.
It's early days and I have faith that thing s will improve, I just causious optimism.