The last time I ate at our local Applebees was 7 years ago. I judge a restaurant by how good their cheeseburger is and Applebees has a really crappy burger. I've tried other dishes but never had anything that made me excited. I don't think the $1 deal would be successful in my town. The Applebees has become known as the place all the old people go. The younger people drive to the next town where all the good restaurants are. You go in there on a Sunday evening for dinner and you'll be surrounded by a lot of senior citizens. I doubt many are looking to get sloshed on $1 alcoholic beverages.
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You underestimate the power of alcoholism and being friendly to the servers. :-P