They need to update profiles for each player. Add cosmetics that can be purchased with steem. So if you want that cool looking hoody on your profile, you must sped 3 steem, or you want that golden gun on your guy, 10 steem. Then make it possible for gang members to view enemy profiles and guild members to share and trade items with eachother. there are so many ways to make money with this, DW just needs a strong marketing person cough cough
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