The focus is on the interface, so that it's so easy, even people who don't know anything about steem or crypto will be "converted or soft-transitioned to the blockchain and then explore it on their own. But it has to happen through dstors and in a way that doesn't require them to do anything beyond supplying an email address at first. It has to be simpler than steemit.com - as for growth, we'll market it. Everyone's trying. So will we. Business as usual.
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What I was fishing for was what makes @dstors valuable to STEEM that sets @dstors apart from @dcommerce to create a user base of new Steemians that doesn't already exist on STEEM.
This may be a tough to answer. I understand. Maybe you need some time to ponder the concept.