None of it is on a blockchain. They are launching an external website that doesn't interact with the steem blockchain the tokens will be on Bitshares.
The token allocation is
80% of Dstore tokens go to Dstore.
10% of Dstore tokens go to Bitshares.
10% of Dstore tokens go to SP Delegators, Gifting, Drops & Shares.
This has less than 10% to do with Steem. However they have presented it as a Steem App.
Excuse me? I thought I made it clear and you replied in acknowledgement?