This issue is not new for me. Do I create for myself, or for an audience? If I create for an audience, do I want to please, or not?
When I'm writing, especially nonfiction, I'm trying to communicate ideas. If I don't consider the audience, I'll miss my mark. It's like conversation, where we have to adopt different tones and vocabularies because we want to be understood. However, what I write, that's entirely up to me. If an idea doesn't move me, the work won't be any good.
Occasionally I write fiction. That comes from a different well. While the writing has to be clear, it is tuned to my own ear and no one else's.
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