I can foresee a lot of people being left holding massive bags and losing money as a result of the overhyped EOS launch. The problem is, inexperienced investors are going to fall into the trap of not realising that events as significant like these are already priced in prior to the announcement.
Anyone who thinks of buying EOS now until the announcement is probably not going to make the kind of returns they expect. And I strongly suspect we're going to see a sell-off on the announcement news. A lot of people have been holding large bags of EOS for a while in anticipation of this news. It's not going to be profits for everyone.