I think it’s more of a way to obfuscate the decline on actual engagement on thee dying platforms and hide it’s slow decline now! It was all surface level engagement and vanity metrics to begin with that meant little to nothing and now that people are leaving they need to hide it to keep users and media from finding that out and masquerading it like it’s better for the experience
Organic social died a long time ago, it’s really a pay to play platform these days
Let us hope you are correct!
You know I hadn't actually considered it was to hide the general decline in engagement. That's a really good point!