It's not an exchange in that they never actually hold your currency for you as a middle man, and they don't facilitate on-site p2p trading; it's more like they work with exchanges and other liquidity partners to source crypto to fill your buy orders instantly. I definitely do agree that many Steemians don't want to go through full KYC, and that's fair! Some services are going to be able to provide that, usually at a higher cost. I found this to be much less exhaustive than standard exchange KYC, so I was okay with it. You're absolutely right that each Steemian will have to weigh what they value and what works best for them~
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