Excellent and concise preview cc. In my opinion the intuitive upgrades have hit many nails right on their heads and linking to smartphones ('new' technology that has gained widespread trust and usage already) is ,I believe, a masterstroke.
The fact that they announced at the CES is hugely exciting, sneaking it in there through a psychological back door whilst simultaneously proclaiming it from the proverbial rooftops.
I can almost feel the distant rumbling of the growing snowball that is mass adoption. It can only be when, not if.