This is not new, Murdoch with his newspapers and news stations have been doing this for years. Tv stations (Fox news and CNN ) have also done this for years just not as well. Who ever has the most influence will control the narrative. The only exception here is that, most people are ignorant that google are even doing this. We do it to ourselves all the time. The less you educate yourselves the more gullible you are. History books did this, this dates back to the bible and probably even older to the Pyramids. We need to stop monopolies. Thats why youtube alternatives and search engine alternatives are so important. If you suspect anything from a google search try bing or duckduckgo. Google are really good at bias, it's coded into search with region search and history search bias.
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This is very true, History books written before WWI tell a very different story than those written after WWII.
This is why we refer to it as an Informationwar.