"I won't sell a cake to you, I won't make a cake for you"
Literally all other coverage I saw on this case said that the baker wouldn't make them a cake for their wedding for religious reasons but would serve them other services if they wanted to. Tho I disagree with the baker, I think that misrepresentation is messed up.
Overall I think that the baker should be able to do what he wants, if you look at logic most actual homophobes use now a days, alot of arguments are based on the minority forcing things upon the majority (some complains justified others not). This will serve to reinforce their beliefs and might be negative for the LGBT community in the long run.