Excellent question and observation. We certainly need to be appealing to both demographics.
I've always assumed women are generally more risk-averse, so more likely to steer clear of volatile investments.
One of the reasons I see such a great future for Steem, is that its so community focused; and women are much more likely to value and appreciate the power and promise of community. It's an interesting dynamic at our Adelaide meetups.
Women are more likely to come along to the meets; (we've actually had a couple of meetups where women were in the majority, which is pretty great.)
Back when it was just bitcoin, it was an individual endeavour.
Now crypto has group efforts going on the girls are starting to shine :)
My #poecomp Path of Exile race just started, and we have our first female competitor, and our second and our third.
That's certainly encouraging.
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SUCH good points Matt! Not just about risk aversion, but about community. You are right - owning or mining bitcoin used to be just an individual action, but the blockchain space is now building communities.
I think any blockchain that has both a community and a host of interesting dapps will be well positioned to attract more of the mass market - which is also why i'm so bullish on steem too.