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He wasn't a politician yet. Getting elected is like drinking coherency poison :P

Well, he had to start hiding what he was truly saying.

He's really not hiding anything he's saying. He's just saying so much about so little, it's hard to keep track.

Well of course, he does the best videos ever! just ask him.
this just in,
he’s also the coolest, most handsome, funniest and smartest guy to ever record a video ever. Just ask him!

I know he deliberately limits the vocabulary of words he uses when speaking to the masses so that even the least educated can follow along.