This campaign is demand of the time. I believe STINC will do aggressive marketing to advertise STEEM after SMT and hivemind release. TRON with a single regional DApp (e.g. Peiwo App in China) have achieved $10B marketcap just for aggressive marketing.
The following gif is made by me to compare STEEM's zero fees with top cryptocurrencies. Free to use without any attribute. For more: https://steemit.com/steem/@riseofth/comparison-of-steem-s-speed-scalability-and-fees-with-major-cryptos-please-use-them-all-over-the-internet
