I'm not a wizard when it comes to those things - I mean, I'm no Jerry Banfield or Joe Parys, lol. It's more like 'in the land of the blind, the one-eyed man is king' - haha, story of my life.
But I do know some basics, and if I don't know them, I'm very good with Google Search :0)
Things have definitely changed since I first got here. I've come across some very interesting marketing-related articles these last couple of months. But like everything here on SteemIt, it's hard to retrace them once the post has reached payout and disappeared into the dungeons of SteemIt.
I wrote a couple of posts on how to reach a broader audience myself, but I can't find them, lol. I only set up IFTTT to save links to my published posts in Google Sheets in May of this year. To find anything I wrote before that time, I need to go digging.
There are so many good posts about the importance of SEO, or with tips on how to generate external traffic. I have a step-by-step guide on how to set up a newsletter subscription service... but as with everything here on SteemIt, after 7 days, you have to start all over again.
There's one post on SEO in particular I can always retrace, because it is also a WP blog post and ranks high in Google (as any SEO-related post should), and I go back there from time to time, just as a little reminder.
http://infobunny.com/steemit-blog-seo-optimise-steemit-blogs/
I took a quick look at @infobunny's SteemIt blog, and he has quite some marketing tutorials on it. It's a shame new SteemIt users never get to see them.
I have been thinking about creating a page on my blog with links to the best marketing-related articles, and then add a link to that page in my header, but I'm afraid it won't serve a purpose. The average user here on SteemIt believes that the internal audience is the limit. If I remember correctly, it used to be one of SteemIt's advertising pitches: 'the audience is already there' or something like that.
I'd love to help educate users, but I think the hardest part will be to make them understand it's important to look further than SteemIt alone.
The more quality articles we can get high in the search rankings, the better for the blockchain.
But if we want to educate users, we must realize we have to start at level -1. The average user has no idea about how search engines work, don't know the importance of keywords, never heard of a meta description... they are basically a blank canvas.
I think it would be an interesting challenge, though. After all, I am a teacher by profession, and I simply love teaching.
I'll continue my page-long comment as a reply on your other comment. As I had plenty more to say on the new ads and the kind of traffic SteemIt generates, but I wanted to finish this comment first.
(If this doesn't help me to rank higher in Asher's league tomorrow, nothing will, lol)
When I started out on Udemy as an instructor, the sales pitch to get new instructors was very much the same as steem. Earn money with little or no experience. Once they onboarded you as an instructor they pushed you to learn how to market your course online. I think its still more or less the same. 99% of instructors started on level -1 and guess who I met there, yep jerry and joe.
now the steem is getting more non crypto people I don't think it will be so hard to get them to understand they need to look further than steemit. simply put, steemit is a limited audience and if we have 5000 active individuals i would be surprised.
I didnt seen @infobunny before - looks like they could also use steempress. Such a pity they didn't get traction here on steem.
with regards finding your posts, I use a data query to pull all mine into a spreadsheet. Im about to head out with the kids now, but when I get back I will pull a sheet together for you, just so you have it handy
Oooh, that would be so cool! No more wasting hours looking for a post I wrote 13 or 14 months ago....
Jerry was a big guy in the B2B internet Marketing biz when I just started. I learned a lot from him and did business with him. That was like 10 years before I arrived here. I was really surprised to find him here, being a big hit again.
But what surprised me even more was the absence of all the other big names I was dealing with day in day out. There's one I found here once, but he was gone before he started.
But even then, so many people on here have been in marketing - professional marketing - before they came to SteemIt... it's really almost unbelievable.
And all of them seem to have left their skills at the door. Lol
I think you might be right about how the non-crypto people will make it easier to deliver the message.
If only I had some stats.... I mean, I have so many systems set up to broadcast my posts to a zillion different places and I have absolutely no idea what is working and what is not.
It would be so much easier if you could just show people 2 case studies that show the difference between an SEO optimized post that was promoted outside of SteemIt, and just a regular post.
Who am I kidding? I don't even know if there would be a significant difference between the two...
lack of stats is a big problem, I actaully was going to do a video on that next week. Maybe someone will do a pull request on steemcondencer after they watch my video....lol if only..... a pull request and changes the the code is way above me so I need to get people on my side.
Im just running that data query for you now. I will DM you on discord with the file