Yes people will be able to earn crypto's to view ads and buy stuff from those ads on FB.
Zuckerberg intends to peg his currency to the US, Euro and Japanese Yen and pay the consumers of Facebook fractions >of cypto's to view ads and interacting with online shopping.
FB isn't going to fail unless they regulate it out of existence, you are under the assumption that everybody cares about the politics when in fact the majority of people simply do not care to engage on a daily basis with what's happening outside the realm of their little world. I find this quite often when something major happens as I am very politically minded and when something major happens is about the only time people actually want to hear what I have to say politically. Steem outside those who seek intellectual stimulation will not benefit much from a FB failure if one did occur, there are way more sites out there now in the crypto world that is much easier to engage on as the rules are not so stringent. I can just see it now people being flagged for making a fraction of a penny off posting their grandson's birth announcement. Get real. Over time things do get old, a new generation brings forth something more creative, exciting to engage with, in that sense one day FB may fail but I highly doubt it will be a huge advantage to Steemit as Steemit doesn't seek to draw out the average joe in participation.
A few new outlets have reported that “Facebook is also looking at paying users fractions of a coin for activities such as viewing ads and interacting with content related to online shopping, in a system similar to the loyalty schemes run by retailers,” which is very similar to what the Brave browser offers via their basic attention token $BAT. I have seen no confirmation of this anywhere, only in news articles talking about Libra prior the announcement. After searching the whitepaper, I found nothing at all mentioning this and I would deem it as speculative misinformation.
You haven't seen confirmation yet as the key words is "also looking at paying" therefore the idea is being played with, knowing Zuckerburg it will happen as it will only increase participation on his site, tons of people, including myself love those loyalty schemes, I save hundreds of dollars a year using them, as a matter of fact last week I bought four pairs of skechers sandals for half their retail price of a hundred forty bucks, that's a seventy dollar savings and well worth taking the time to clip the digital coupon for. It was a three day digital coupon sale buy one get one free. Zuckerburg has practically spent his entire adult life scheming at the expense of others, lots of people do, Steemit wanted to build a different type of platform, that's not a bad thing, I believe in the long run it will probably work out, fall into place somewhere, maybe become a blockchain search engine someday but as far as advancing the crypto sphere Zuckerburg has the connections and money and he will far outpace Steemit in crypto growth. Yes I do believe Steemit missed the opportunity to give Zuckerburg a run for his money but if that's not where they wanted to go to begin with what can I say.
The idea is being played with is also just conjecture. Those articles that said that had no sources for it being a real consideration and being there was no mention of it in the whitepaper points to it not being the case. I wouldn't hold an unsourced speculative article as an authority over Mark's statements, the whitepaper, and the all the official information put out on Libra.
So Mr. scottcbusiness, the "tube guy" knows way more than any of the tech magazines on crypto's even the one who has reportedly been known to get all the insider information. Glad we found that out so we can come to you to correct all the misinformation out there in the world on crypto's. This is how it's going to lay out...I'll bet money on it. After viewing some of the white paper content what will eventually happen is that corporations *including FB will invest in the new currency and slowly incorporate that crypto into their marketing strategies, which could up to and including FB offering fractions of a coin to view marketing content on their website which will pay off to FB in ad revenue generated for their site. The white paper thus far is basically saying how the coin will be rolled out and controlled, the fact that it establishes it will be peer to corporations to peers should tell you that the speculation has some validity as the topic comes up in the white paper as to how do you integrate crypto's into the hands of billions of people. You would have to be rather naive not to admit some of those billions of people they are talking about are at the ready of their disposal just by means of accessibility on FB, you'd also have to be rather naive not to admit that the strategy whereas they can maintain a slow, controlled un-inflationary integration into mainstream society would be to roll it out as an incentive reward program whereas there is always value maintained while the integration process proceeds, but you'd be wholly naive to believe they haven't even talked about this.
Hey I'll gladly take in evidence if you can share where you see this information. I read one speculative article from CNN and one from MSNBC that were released two days before the official announcement and had no sources. Those were the only two that mentioned that you might be able to earn the coin. I'd love to see proof otherwise. I don't claim anything, I'm just sharing a summary of the information available and what's in the whitepaper as well as sharing my opinion, but I don't claim to have expert insight of knowledge, I just read the publicly available information as anyone else could.