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RE: "60 Seconds of Steem" - Launching A Crowdsourced Marketing Campaign on DTube & Calling For Video Ad Creators! > $1,000 Steem in Sponsored Prizes

in #dtube6 years ago

Hey @boxcarblue! First of all thanks a lot for your detailed input, it’s much appreciated.

I haven’t read Cardone’s 10x Rule so far, but maybe you can elaborate a bit more on it here :)

Here’s why I proposed one d-day instead of several: we don’t have many active users in the community right now, so if you’re very lucky you may get a few hundreds posting the video ad in their social networks. That’s the experience from past activities on the platform. If we split that into several days, it’d probably have no impact.

Yet, this is an open community and everybody is totally free to use the offered pieces of content as they wish and do what they feel is best for Steem.

Same applies for the number of videos. It’d be great to have 50, but I guess we could be happy with 5 high quality ads. Yet, I’d be happiest if the community proved me wrong here :)

Last but not least, of course people are invited to team up. So if there’s a group of steemians who wants to do a video like the one you suggested (several people repeating the same slogan), then they’re kindly invited to share it with us.

As mentioned in the post: there are no actual requirements or rules - total freedom of creativity :) That’s honestly what I personally like best about Steem: it’s a huge playground, a big think tank with amazing talents swimming around. That to me is also the true value of Steem.

Again, thanks for the great input and support (I saw you resteemed the post ;))!

See ya around 🤙

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The 10x rule, simply put, has two parts. One, make 10 times the effort as your competitors. Two, make your goals and your vision 10 times as big. Don’t take average actions. Don’t settle for average dreams. Don’t compete, dominate.

How do you dominate? You do what your competitors won’t do, and you never underestimate how much time, effort, and funds it takes to be successful. How do you do that, you take your conservative predictions and multiply them by ten.

That’s the 10x rule in a nut shell.

It emphasizes quantity over quality, which I take issue with, but when you’re talking about sales, PR, and making new customers, I think that it’s correct. Steem has a lot of problems, but it’s still pretty unique. Hammer that message to the world all day everyday and maybe something will happen. The content and the messages don’t have to be perfect, but the volume has to be big enough.

What if some of these donors, rather than reward the content creator directly, put up some money to air the videos through Facebook ads (with the creators’ names attached to them)? That would probably better serve the creators and the platform.

I’ll be giving this more thought. I’ve never edited a video before, but maybe I can come up with something.

These are very interesting thoughts @boxcarblue and I’m glad you shared them with us.

As I mentioned before, the campaign is sort of a test flight aiming to provide us with as many learnings, takeaways and ideas for future activities as possible. Funding some ads could be a great idea for the next action! Noted ;)

Another part of 10x thinking is that unforeseen events always happen. Here are two probable scenarios that I can foresee, I can’t imagine what the ones we can’t already foresee are, but I’m sure they’ll be big.

Say this leads to a really successful marketing campaign. One, there is still the issue of account creation. As far as I know, it still isn’t fixed. Yes, we can personally help people make accounts by paying for them, but who do people contact for such a service? Are people willing to spend their own Steem to provide that service? Can we attach credits to the winning videos that promote account creation services and contacts?

Two, this campaign is successful and interested people find the trending page. What will they do then? Can we finally deal with the trending page in a month?

Maybe two other questions to ask are how do we avoid these problems, and how can we turn them to our advantage? Any thoughts?

There’s a great initiative called @steemonboarding you may want to check out. One of my ideas was to somehow connect the two of them: the campaign and the onbaording site - e.g. including a link at the end of the promo ad or adding it when linking the ad on Twitter etc.

I agree that it’s important to provide people with a helping hand in the beginning and direct them towards their favorite communities.

Regarding the Trending Page: Steem is not Steemit. Why would we even focus on the latter? The campaign goal is to promote Steem, not Steemit. The landing page may be rather this one here: https://steem.com/

Happy weekend 🤙

I’ll have a look at steeminboarding, thanks. I understand the difference between promoting Steem and Steemit, but with Steemit still seeming like the flagship, I sometimes view it as this iceberg that’s in the way; and with icebergs, they are always bigger than they appear.

I better understand what you’re working towards now. And I see that you’re talking in first, second, and third steps too. That’s great!