not really replacing discord no, more out in the public eye, personally some kind of frontend chat intergration makes sense but not so much 'on chain' -- maybe certain resolutions could be pinned and go back to the discord message timeline, i like discord if i'm honest -- more than anything it's about making little 'agencies' on the steem blockchain -- marketing, video, writing, support, instead of one group lots of group with achievable workable goals rather than relying on pockets of money, decentralized working groups of sorts -- for me i want to build say a 10 person reliable team to work on things at a drop of a hat.
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