When Amazon gets into a business, it aims not to be competitive but to destroy. Their new service will likely do the same. It will do so against players that have been in the industry for decades. However, it seems like their desire to get products from point A to point B without any additional companies allows them to create a better service as they can maintain full control. What does the future of shipping have in store?
Amazon Full Truckload Service
Breaking: Amazon's digital freight brokerage platform goes live — FreightWaves
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https://freight.amazon.com/
https://www.freightwaves.com/news/breaking-amazons-digital-freight-brokerage-platform-goes-live
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Take a look at C.H. Robinson, one of the big bois in freight took a hit today.