Yes I think it's more than possible,the complexity of its platform could only benefit to add a coin with something strong like the IBM Hyper Ledger Chain or something in their arsenal.The problem they are going to have is to sell themselves as disruptive.
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Interesting point about the marketing struggle facebook would face. I'm not too familiar with IBM Hyper ledger chain. Is that similar to Ripple or something? I heard that IBM partnered with Stellar. thanks!
IBM has developed Contract Ledgers for large scale applications (business)
I'm a IBM business partner. This allows me to use their Block Chain of many tools to work on the cutting edge of things instead of piggy backing on third party developers. Gives me a headache but its nice to keep up on script.Thank You!