Having new users enter the market and buy for an app should have a positive impact on price. It’s like when Binance used BNB coin to provide discounts on fees. People flocked to buy it. Then they gave higher referral commissions to anyone who held 500 BNB or more - again, resulted in people rushing to buy (significant amounts this time) and new people coming to the market who have money frequently will start with a decent stake in BNB.
Re: organizing a bank run - maybe Proof of Keys was the opening salvo?