Consumers today make purchases on the go and conduct research across numerous displays, but the mobile phone remains their favorite device for shopping online. Mobile transactions are rapidly increasing, while desktop usage is on the decline.
In-app transactions have grown by 22% year over year, according to Criteo’s Global Commerce Review. In most parts of the world, mobile already accounts for more than half of all online payments, and in-app purchases are the most common ones. The enhanced experience provided by apps is the reason for their increasing popularity.
Businesses of all sizes are upgrading their on-the-go experiences with e-commerce apps as more consumers turn to their smartphones to shop.
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