It's not a joke!!
Now you can earn money from just opening your email and replaying this.
Earn is a service that allows users to charge cryptocurrency in exchange for reading and replying to messages. The price is collected in fiat American dollars, but dispensed to users in bitcoin. Earn's public homepage proclaims, "It's like LinkedIn InMail, except you get paid!"
But who would pay to make sure an email gets opened? That depends who's opening it. It might seem insulting, but for someone whose time and attention are in high demand -- a celebrity investor, say -- the ROI may indeed be worth the indignity as well as the out-of-pocket cost.
Is it really unhelpful? That depends on the outcome that you're optimizing for. Charging money to respond to a message does seem to contradict the whole principle of email, which is that anyone can contact you. But if you want to reward emails only from people who deeply care about getting in touch with you, specifically, then requiring a small payment makes a lot of sense.
For example, any famous venture capitalist is liable to receive investment pitches from umpteen million not-very-impressive founders. But a startup creator who is happy to pay a small amount of money -- or even just willing to deal with the friction of typing in his or her payment details -- is far more likely to be a serious business prospect than someone who is spamming every single VC with a public email address.
Asking for money serves as a quality filter. Unless it selects for entrepreneurs who've already had success, or come from wealth, over those who might be scrappier or more deserving of a hand up. Who knows?
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