It is nice to keep the letter 'e'. It does sound like essential in certain way. Something necessary and important like our daily essentials that government allows us to buy during lockdown. Ecency can be an essential that any Hive member cannot live without. Becoming a part of them. Congrats in getting a new branding! Esteem mobile is one that accompanies me to work and stays with me at home while I keep myself engaged on Hive platform. Keep the good job going!