My thoughts are are this. This is how it should be.
Frankly, I am quite irritated by it. Here is a story. A long time ago, I sent an email to Elsevier asking for the price of a specific journal subscription. Instead of getting an easy answer, 2 months later I get an invitation to meet their sales rep who was visiting my city. As much as I didn't want to and already suspected it wouldn't be cheap (because you don't send a sales rep across the country to tell your client the price!), I agreed. The guy came and shamelessly tried to sell me a package worth of 2000 dollars a year that also had an expiration date among other restrictions. Not exactly what the little school I worked at wanted, but he didn't care. He was adamant it was worth it.
I was really pissed at the price. Seriously, we didn't even care about 90% of what the journal was publishing...