It sounds like a typical social media practice to me, one has to be “catchy” enough to attract customers, fans, or whatever, depends on each creator's cravings. Shock-Value if you will, for instance, this post.
Considering/taking into account what Hive provides to its users, it should not be a typical social media. It is already so much more than that by giving rewards to the users, unlike Facebook, which is only taking it.
Just for the record, I do not spend my life online, and I think I'm not the only one. Hence, keep in mind that there are people out there that spend most of their time doing stuff other than social media. Let alone the people who live through tough times and have major issues to worry about other than replying to a comment on the internet. Rationalize what people do sometimes. One love. Have a nice day. Take it easy and loosen it up a bit.
This is absolutely understandable. Everyone has their own lives and their own things to do.
I also wish you a nice day, and I give you some !PIZZA and !LUV.
All the best.