For us, things may not have to be profitable, but for many, money and profits is the driving force behind all that they do. It's hard to function in the system we have today without money. We can preach all we want that the best things in life are free, but its not going to stop companies from wanting to profit. So I see the only way to change them from a path of profiting from destruction is to find potential profit in something which benefits instead.
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