I think the key distinction here is that Steemit is on boarding users to STEEM. They are also delegating STEEM to “pay” for the accounts. Right now on EOS no such system exists yet. If you don’t have an account on EOS you must pay someone to create it for you. Once EOS has useful dApps willing to open free accounts to on-board users usage will pickup. Let’s wait and see how good the dApps are.
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You are quite right! Steemit lends users the steem power required to run an account, whereas in eos you would need to sponsor the ram purchase. To be fair steemit had much lower onboarding rates at the start of the year yet. But as long as ram costs are not insignificant, onboarding will remain an issue