The idea is great. However, as we saw for others ICOs, lots of people don't understand or don't take time to understand the process. So, at least for the first distributions, there will be some huge amounts of ether sent blindly, which will spoil the price.
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Happy.man- theres a function built into the crowdsale which is going to keep it very humble. Meaning you get diminishing returns if you try to put ALOT of money into it. I encourage little investors (like myself) and whales to look into this crowdsale! If you don't know the rules and you decide you want to play ... well @ash says no pain no gain