Good to see you on Steemit! :)
Most ICO's have been doing this lately to avoid scrutiny from the SEC, I think.
It may go up initially, but we should also keep in mind the ICO continues for 300+ days. For the price to go up on the market would mean people would have to continue buying the ICO to support that price or else people will just get it from the ICO instead of the market which would cause the price to fall.
Makes sense. Will be very interesting to see how prices go on the exchange. Do you know what exchanges it will be traded on initially? I suppose I can wait... :)