One thought I had @abit @lujestokes and @liondani Keeping it in ETH allows them to exchange large chunks of the ETH on the open market when they need it for development purposes... Without hurting the price of @bitshares.
Maybe I'm being a bit naive.
You should know in BitShares there are smart coins (fiat-pegged value-stable tokens), although the supply could be insufficient for the ICO, but, using the smart coins won't hurt the price of BitShares. ETH price is far from stable especially when they have to dump a lot.
Thank you for advice
The reason for not using Bitshares is lack of liquidity. There is a huge supply of capital in Ethereum tokens that wants to diversify. So block.one is doing the distro on the platform where the money is.