One of its main uses is for developers to create apps that will be used on the platform without any fees like gas. Holding the EOS tokens will give you a % of the bandwidth and computational power needed to run these apps on the blockchain. Users of EOS based apps will be able to do so without paying transaction fees for everything they do, just like we're doing on steemit.
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I'll surely look into it once it gets to the point when some of those apps are up and running and are usable. Thanks!