Who are the "THEY" your are talking about ?
Didn't you understood what an Autonomous Decentralized Community is?
EOS will belong to it's users (much more than steemit) who will be the tokens holders. The tokens holders are those who takes the decisions inside EOS, for any decision, a consensus must be reached by the community. No pyramidal dictature.
A Decentralized Autonomous Community has no land, no flag, no geographical jurisdiction, no CEO no CTO no shareholders and no main office.
To better understand what the "Delegated Proof of Stake" is and what a stake is, I do encourage you to watch this short interview from Chris Coney explaining EOS :
Have a nice day,
Thierry