Blue Ocean Strategy seems very interesting. I'll start reading it shortly.
I don't have a business partner yet. I have not told many people about my business idea because I wanted to write everything down first. But I would feel more secure having a business partner. It will probably be someone who needs to be specialized into marketing or funding. Someone who has knowledge on how to get things done or has experience. Either way I'm not doing this without guidance.
I'm currently enrolled into a special business program. I will get personal coaching and I will need to attend workshops about creating a solid business plan, networking, pitching,...
Thank you for your effort and advice! (sending 2 shares)