About the logo, I did not put much effort into it yet because it's not that important at this stage. Just with the help of a random logo generator and some creativity. ;) But I also think it's not that bad.
I do like the name as well. I thought about this a long time. First I thought of "LocalStep" then "Step2get". But then I realized.. I'm not looking for a name for a company. I need a name for an app! It needs be catchy and fun. So then It hit me. Walky! :D
I also thought about adding a subscription fee for the users. But It's a tough call. In order to be successfull, I need users! As much as possible. But how many will I scare off just because of the subscription fee?
You're right about judging the difficulty for the rewards. This has to be spot on!
I'm also aware of the possibility this could fail. The first step is to write every detail down. Create a solid business plan, make a roadmap and surround myself with people that know a lot more about businesses and marketing than myself. If I still have doubts, I won't go through with it.
Good idea about posting updates about the project. I will keep that in mind!
Thanks for the input. 2 shares incoming!