It is kind of shame that McDonald's and Subway are what represent American food in the rest of the world. Although I have heard people say that the food at these chains is actually much better in foreign countries. I will never know, because when I am somewhere else the last thing I want to try is American fast food :)
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True, I am not a big fan of fast food either, especially Macdonald's but people fall for big names, this is the reason you see Macdonald's, subway, pizza hut in every other town. People here prefer Western food because it's kind of different for them but I am not amazed to know that Americans don't really love fast food as much as people here do. We mostly prefer something that is new to us or that's not basically ours and not our own food. Balance should be there.