WHAT IS FRIENDZ?
Friendz is a fast-growing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: the word of mouth on social media. Friendz is proud to have introduced in the digital marketing scenario a new way of doing advertising, based on peer-to-peer communication.
Friendz Coins will become the main currency used by brands to connect with their audience on social media. Companies will directly interact with a highly engaged community of users that will create contents and perform other marketing actions on demand.
BUSINESS MODEL
Friendz offers a variety of digital advertising services, among which brand awareness and product placement campaigns, sharing content activities and market researches. Friendz community can take part to the activities available on the platform, supporting brands in the process of content creation and validation. The participation is compensated with Friendz Coins that can be spent in Friendz network of ecommerce platforms and physical shops.
THE CLIENTS
Clients will recognize Friendz Coins as the standard currency to activate highly engaged communities. Clients have access to a dedicated dashboard where it is possible to set the activities up and monitor their results.
ACTIVITY APPROVERS
Activity approvers are highly skilled users with a professional background that validate the activity set up by the client. They check that all the guidelines needed for the content creation are available and comply with Friendz policy before making the activity visible to the community. Approvers are rewarded in Friendz Coins.
THE USERS
Users find a list of the activities available in the platform, read the guidelines and create the required content. If the content is good enough, it is published on their social media profile and they are rewarded in Friendz Coins.
CONTENT APPROVERS
Contents approvers are highly skilled users that satisfy specific quality and experience requirements in using the platform. Their task is to check every content uploaded, making sure that it complies with Friendz and Brands policies. Content approvers are rewarded in Friendz Coins at the end of the validation activity.
AUDIENCE
Friendz innovates the relationship between the publisher and his audience. The marketing communication system is not the typical top down but peer-to-peer: the reference target of the contents posted by a Friendz is his peer community composed by people that he directly knows.
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