There are a lot of blockchains competing for the crown; WAN, ZIL, QKC, and many more like EDEN and Tolar on the way. Funds have been diluted.
Hoever, the dApps on the new chains have mostly failed. NEO needs attention and that can be sourced by high-performing tokens and projects (profits and tech, respectively). This demands a strong support system for the investments in it and hence liquidity projects are good. NEX drew in a lot of attention as the first NEP dex and now this project wants to combine otc and centralized exchange for dual chain liquidity.
NEO is on its way to have a very strong internal support system.