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On Today's Episode Of The Cryptoverse:
Today I bring you the long anticipated interview with Brendan Eich, CEO of Brave Software and creator of the BAT, the Basic Attention Token, which promises to compensate users for ads that interrupt their online browsing. How amazing is that?
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If only there were web sites that could make money without advertising...
I'll listen later :)
I detect irony? :). I'm guessing you are pointing at Steem?
Of course :) I think the ad-supported web is hitting limits. There's just not enough revenue to go around. I expect sites like FB and Youtube are getting most of it and people don't like ads, hence the use of ad blockers. There's an arms race between them and the ad companies. I see a lot of sites have a pop-up if you are using a blocker. I can appreciate they need to make money and I turn mine off for sites I want to support, even if I very rarely click on an ad. There's also issues with malicious code in ads.
This was one of the aspects of Steem that attracted me. I'm still interested to hear what Brendan has to say.
People browsing habits are changing.
Before all that social media platforms appeared, people were visiting pages most of the time. At most, some of us were using RSS feeds so we just go sites when there was something interesting.
In nowadays situation, people are mainly on social media platforms. In those social media platforms they get what they are more interested in. Many people like just to visit a page because that friend recommended it. A recomendation from something you really -or maybe no- know is more valuable than a recommendation from an ad or a search engine result.
They have getting used to ads in social media platforms and, tend to get blind of them. So that is the reason I think people are stopping from browsing websites and just visiting pages they were recommended.
That also means, of course, that someone has to visit those pages so they can recommend them. But traffic is much more low.
I use feedly to read a lot of blogs, so I don't see many ads. Otherwise I either block them or ignore them.
I suspect that as steem grows, many web sites that access the steem block chain will also be serving up advertising.
They will have that option, but we'll see if people will tolerate it.
I was really looking forward to this interview and I found it very informative. I am more excited about brave than ever! I made my third post about Brave on Steemit today and linked to both this post as well as your podcast, which is where I usually listen to the Cryptoverse. Thanks for everything you do Chris @marketingmonk !!
Very interesting interview. Not sure if I will use Brave, but I'll keep an eye on the project
I've been using Brave for over a year. It's had some issues, but it's getting pretty reliable these days. It is noticeably faster than Microsoft Edge or Google Chrome on many web sites. I posted about it, here - https://steemit.com/blog/@remlaps/another-way-to-help-steemit-grow - back before they announced their BAT plans.